BD Consulting - Profil


Bettina Dölken - For me personally, values are crucial. They determine what I do.

I love life and put passion and conviction into everything that I do. I also incorporate this authentic vitality into my coaching and training sessions. Furthermore, I am a curious person and have already experienced a wide variety of locations and activities throughout my life on both a professional and personal level.

My inquisitiveness led me to study in the USA, where I lived for two and a half years. It also enabled me to gain experience working as a headhunter in the field of human resources consulting and as the founder of the company TeamSing. In my private life, it was thanks to my curiosity and desire to challenge myself that I joined a gospel choir at the age of over 40 despite having no singing or choir experience whatsoever.

I always focus on preserving or achieving a sense of ease in everything that I do. I strongly believe that we all have the ability to make our lives both fulfilling and successful. If we can successfully manage to remove the drama from difficult situations and make space for humour and a sense of ease, we can regain access to all of our resources. Thus, the solution to our problems is definitely within reach.

In my opinion, the glass is always half full and if it does happen to look half empty, I simply change my perspective or take it with humour. With this unique mix of personal qualities and experiences, I am happy to support you to achieve your goals.

My Professional Development

After completing a German "Diplom" degree in Business Administration, specialising in Marketing, I began my career in the field of product management at Bayer HealthCare. It soon became clear that I was so fascinated by psychology, which is commonly defined as "the science of the human mind and behaviour", that I wanted to explore the interpersonal aspects involved in organisations in more detail. During my many years of work as a product and project manager, I therefore came to the decision to aim for a postgraduate degree focusing on "Management" in the USA, which led me to achieve my Master of Business Administration (MBA) in 1992. I have been working as a freelance management trainer, consultant and workshop facilitator ever since.

Alongside my certificate as a coach at the Institut für Angewandte Psychologie (Institute for Applied Psychology) run by Prof. Dr Manuel Tusch, I am also a qualified NLP (neuro-linguistic programming) Master Practitioner (Robert Dilts). I am additionally certified in several psychological instruments (9 Levels Value Analysis, MBTI®, HBDI® and FIRO-B® et al.), which I incorporate into my coaching process where needed. I have also completed a wide variety of further education courses both in Germany and abroad in subjects such as systematic management, Gestalt therapy, provocative therapy, Jungian psychology and systemic constellations.

My Experiences

Portrait - Bettina Dölken

My two-and-a-half-year stay in the USA had a strong impact on my life. On the one hand, my university studies in the USA introduced me to the concept of the "Learning Organization" according to Peter Senge for the first time and I went on to intensively examine this approach. The 1990s saw the development of the discipline of Change Management, which strongly incorporated Senge's ideas. This discipline has since led to the creation of a comprehensive range of concepts and methods for organisational and human resources development, which I also use in my workshops and training sessions.

On the other hand, my time spent in the USA also gave me the opportunity to get to know the language, people and culture of a different country and to experience how it feels to be a foreigner and have to get my bearings in an unknown territory for myself. This experience additionally had a strong impact on me as a person and helped me to mature.

My professional development and my wide range of experiences throughout my life now form the foundation for my current work as a consultant, trainer and coach.

Certificates / Further Education and Training

Certified coach (IfAP, Prof. Dr Manuel Tusch), certified practitioner in TBT (Trauma Buster Technique) and EFT (Emotional Freedom Therapy); Master Practitioner (Robert Dilts) in NLP (neuro-linguistic programming)

Certified in the personality instruments MBTI® (Myers-Briggs Type Indicator®), HBDI® (Hermann Brain Dominance Instrument) and FIRO-B® (Fundamental Interpersonal Relations Orientation Behavior); certified 9 Levels practitioner

Facilitator training; further education in Gestalt therapy and systemic constellations, rhetoric, as well as presentation, management and interview techniques


German (native speaker)

English (fluent)

French (good)

Spanisch (basic)

A member of professional associations such as:

Beta Gamma Sigma
Honour society of college business schools in the USA

German Professional Association for Training, Consulting and Coaching

German Professional Association for Training, Consulting and Coaching

Forum Werteorientierung in der Weiterbildung e.V. - Durch die Verwendung des Siegels „Qualität, Transparenz, Integrität“  ich mich zur Einhaltung ethischer Grundsätze, wie sie im „Berufskodex für die Weiterbildung“ geregelt sind.

Forum Werteorientierung in der Weiterbildung e.V.
The Forum for Value Orientation in Further Training focuses on supporting and promoting responsible value-oriented action in further training and education. By using the forum's seal of "quality, transparency and integrity" Siegels „Qualität, Transparenz, Integrität“ I commit to complying with the ethical principles stipulated in the "Professional Code for Further Training" „Berufskodex für die Weiterbildung“ geregelt sind.

According to my customers and clients, I am:

  • open, honest and authentic
  • natural and likeable
  • interested in people as individuals and empathetic
  • determined and dedicated
  • structured and methodical

Values also play an important role in my own life and therefore define everything that I do in both a professional and personal context. Significant values for me not only include development, learning, straightforwardness and reliability, but also humour, a zest for life and my family and friends.

My Vita:

Professional Develpment

- Since 07/2015

BD Consulting, Köln

Management trainer, consultant and coach

- Since 09/2014

Great Place to Work® Germany, Cologne

Senior trainer, consultant and coach (freelance)

  • Trainer for the Leadership Development Programme for managers
  • Developing training concepts
  • Individual coaching

- Since 01/2011

TeamSing, owned by Bettina Dölken, Cologne
CEO, management trainer, consultant and coach

  • Developing concepts for singing workshops in cooperation with professional artists
  • Accompanying facilitation and transfer focusing on selected topics
  • Facilitating business workshops
  • Individual and team coaching
  • Teambuilding
  • Client solicitation and project management
  • Attending trade fairs and exhibitions and giving talks and presentations

- 04/2007 - 12/2010

Vocational training and career reorientation

- 11/2004 - 03/2007

Neumann Leadership Deutschland GmbH, Düsseldorf and Cologne, Germany

  • 03/2005 - 03/2007
Consultant (Germany and Asia-Pacific)


  • Extensive project work for the executive search for the Far East
  • Independent implementation of executive search projects within Germany
  • Identifying target companies and conducting online research
  • Conducting and evaluating candidate interviews (in German and English)
  • Producing confidential reports on candidates
  • Interviews with candidates at clients' companies
  • 11/2004 - 02/2005
Junior Consultant (Germany and Asia-Pacific)


  • Assisting with executive search projects
  • Preparing and completing follow-up work for trips to Asia made by the managing partner

- 07/1992 - 12/2003

Soft Skills® Bettina Dölken Management Consulting

  • Self-employed and freelance work in Elkhart, Chicago and Cologne

In cooperation with Winner's Edge, M2M Consulting and bpc-Consulting and independently as Soft Skills:

  • Active involvement in a four-stage change process for the sales division of a major international automotive manufacturer, including the running of outdoor and other training sessions featuring exercises from experience-oriented learning, teambuilding sessions and problem-solving seminars
  • Developing training concepts and running seminars and coaching sessions for companies in the fields of international banking, the turbine industry, mechanical engineering, logistics and radio/TV, often held in English with teams with members from different countries
  • Teambuilding workshops and conference facilitation services, primarily in the field of sales and marketing
  • MBTI® and HBDI® workshops and individual coaching sessions
  • Seminars on personality and self-management, communication, change management, job interviews and leadership training (in German and English)

- 12/1987 - 05/1991

BAYER AG, Consumer Care, Leverkusen, Germany

  • 10/1990 - 05/1991
Project Manager New Business, Central Marketing
  • Identifying, analysing and evaluating OTC companies with regard to acquisition or cooperation
  • Assisting in the potential acquisition of Aspro Nicholas, including the preparation of a board presentation
  • Coordinating and managing project groups across the business areas of marketing, medical science, research & development and production, as well as across offices in different countries
  • Active involvement in the reorganisation of the New Business division
  • 01/1989 - 09/1990
Product Manager ALKA-SELTZER® and New Products, Germany
  • Developing the marketing strategy for ALKA-SELTZER and being responsible for brand management and its results in the German pharmacy market
  • Product training sessions for BAYER’s sales force
  • Involvement in international marketing research programmes and in the international ALKA-SELTZER project team (repositioning, packaging relaunch)
  • Developing and implementing tactical marketing measures for ALKA-SELTZER including supervising advertising agencies, developing product publicity projects in cooperation with PR agencies and arranging product placement in films and TV productions
  • Completing the change of packaging for ALKA-SELTZER in Germany, including coordination with the production team
  • Responsibility for ALKA-SELTZER in the annual planning process, including continuous sales planning
  • Involvement in developing the concept for entry into the vitamin and mineral market in Germany, including evaluation of the possible acquisition of Pharmaton®
  • Analysing the allergy market, including the evaluation of market research surveys, and developing an allergy concept using the in-licensing of Teldane® as a core product.
  • 07/1988 - 12/1988
Junior Product Manager Talcid®, Germany

Involvement in developing the marketing concept for Talcid, including new product development activities

  • 12/1987 - 06/1988
Marketing Trainee, Germany

Assisting with product management, market research and advertising agency activities and working as a stand-in for the pharmacy field-sales team


Master of Business Administration (MBA), magna cum laude, May 1992
Specialising in Management and Communication

UNIVERSITY OF MÜNSTER (WWU MÜNSTER), Münster (Westphalia), Germany
German "Diplom" degree in Business Administration with honours, September 1987
Specialising in Marketing and Statistics

ERNST-BARLACH-GYMNASIUM advanced secondary school and sixth-form college, Dinslaken, Germany
"Abitur" (German advanced qualification for university entrance), June 1982

Personal Details

Born on: 5th April 1963 in Dinslaken, Germany
Marital status: married with two children (born in 1997 and 1999)